Modrá púpava
Visual identity and packaging for the brand "Modrá púpava". "Modrá púpava" is a local cosmetic brand from Banská Bystrica, Slovakia. I have used my own typeface Plastic (made in cooperation with Jitka Janečková), which is a strong part of the visual identity of the brand. As a logotype, I drew a symbol of a dandelion seed. Cosmetics firms use brown glass because of the stability and quality of products. Because of the small size of some bottles and doses, I have decided to use simple white typography and symbol of dandelion. The position of the seed is free, it resembles how it beautifully moves in the wind. Logo and typography compositions work with rotation. The brand has many products for various types of skin and for different use. I have decided to create a system of cosmetic collections separated by colors. The boxes are made without using glue, customer can unfold the box and read tips for product use.
Photos: Lenka Márföldy, Andrej Čanecký, Dominika Jackuliaková, Stopla
Thanks for papers goes to S Paper
2018 — now